Best Loyalty Program Apps for Shopify in 2025

Building customer loyalty is no longer optional—it's a growth essential. Shopify store owners today rely on powerful apps to boost repeat purchases, reward engagement, and turn first-time visitors into lifelong fans. But with so many options in the app store, choosing the right loyalty program can be overwhelming.

To make your decision easier, we've reviewed the top Shopify loyalty and rewards apps, ranked in descending order of popularity. Whether you're launching your first store or scaling to enterprise levels, this list will help you pick the right app to build customer retention and revenue.

🥇 1. Smile: Loyalty & Rewards Program – The Gold Standard of Loyalty Tools

Best for: Brands seeking an easy-to-use, feature-rich loyalty and referral program

Smile.io is the most popular loyalty app on Shopify, and for good reason. With over 100,000 Shopify brands on board, Smile offers a seamless way to create points-based rewards, referrals, and VIP programs—all without any coding.

🔑 Key Features:

  • Points for purchases, referrals, and social engagement

  • VIP tiers and points expiration

  • Powerful integrations with Klaviyo, Gorgias, Judge.me, and more

  • Beautiful, branded reward pages

  • Supports Shopify POS and the latest themes

💸 Pricing:

Plan Price Monthly Orders Key Features
Free $0 200 Basic loyalty & referrals, analytics
Starter $49/mo 500 Branding, custom emails, 2 integrations
Growth $199/mo 2,500 Free product rewards, SEO-friendly loyalty page
Plus $999/mo 7,500 Dedicated launch plan, API access, priority support

👉 Perfect for businesses of all sizes, Smile strikes a balance between simplicity and power. If you want to gamify the customer journey and maximize repeat sales, Smile is your best bet.

🥈 2. Yotpo: Loyalty & Rewards – Enterprise-Grade Loyalty with Deep Marketing Ties

Best for: Mid to large-scale stores looking to combine loyalty, reviews, SMS, and email in one ecosystem

Yotpo is known for its suite of customer engagement tools—from reviews to SMS. Its loyalty app is no exception. With advanced segmentation, analytics, and 20+ campaign types, Yotpo helps you build an advanced loyalty program that grows with your brand.

🔑 Key Features:

  • Out-of-the-box campaigns (goal spend, birthdays, social actions)

  • Robust segmentation and targeting

  • Seamless referral rewards

  • Deep integrations (Recharge, Klaviyo, etc.)

  • Webhooks and advanced analytics

💸 Pricing:

Plan Price Monthly Orders Key Features
Free $0 <100 Sticky bar, points, referrals
Pro $199/mo 500 Redeem points at checkout, integrations
Premium $799/mo Unlimited Custom rules, CSM access, analytics dashboards

👉 Yotpo’s loyalty tool is ideal if you're already in their ecosystem or scaling fast and need advanced flexibility.

🥉 3. Loox: Visual Product Reviews + Referrals – Loyalty via Visual Proof

Best for: Brands that rely heavily on social proof and user-generated content (UGC)

While Loox is primarily a product review app, its built-in referral feature makes it a top pick for loyalty via advocacy. Customers are rewarded with discounts for sharing visual reviews or referring others, creating a viral loop of trust.

🔑 Key Features:

  • Auto-email review collection

  • Discounts for photo/video reviews

  • Referrals with one-click sharing

  • Integration with Google Shopping, Meta Shops

  • Customizable widgets (carousels, pop-ups, badges)

💸 Pricing:

Plan Price Orders Notable Features
Beginner $12.99/mo 500 Photo review discounts, SEO, import reviews
Scale $39.99/mo 300+ Video reviews, referrals, no branding
Unlimited $299.99/mo Unlimited Unlimited referrals & upsells

👉 Loox is ideal if you're looking to combine loyalty with visual storytelling and review-driven conversions.

🏅 4. UpPromote Affiliate & Referral Program – Loyalty via Affiliate Loyalty

Best for: DTC brands wanting to grow via affiliate + customer referrals

UpPromote is a powerhouse for affiliate marketing, but it doubles as a robust loyalty and referral engine. You can reward customers for referring others with discounts, gifts, or even store credit—making every happy customer your brand advocate.

🔑 Key Features:

  • Unlimited affiliates on free plan

  • Custom portals and links

  • MLM & tiered commission options

  • Customer referral programs

  • Analytics + fraud detection

💸 Pricing:

Plan Price Referral Cap Extras
Free $0 200/mo Affiliate links, coupons, live chat
Growth $29.99/mo + 2% sales 300/mo Store credit, white-label
Pro $89.99/mo + 1.5% 600/mo Auto-pay, bonuses, 1099 generation
Enterprise $199.99/mo + 1% Unlimited Multi-store, staff accounts

👉 UpPromote is perfect for brands blending loyalty and affiliate performance strategies.

🎖 5. Trustoo AI Product Reviews + Referrals – Social Proof + Rewards at Scale

Best for: Startups looking for free/affordable loyalty via reviews and social sharing

Trustoo offers a visually compelling way to build social proof through product reviews, with embedded loyalty actions like discounts for photo reviews and referrals.

🔑 Key Features:

  • Auto-collect photo/video reviews

  • Import from AliExpress

  • Referrals via Facebook, Instagram, Twitter

  • SEO-optimized review pages

  • Auto-translate reviews into multiple languages

💸 Pricing:

Plan Price Order Requests Key Features
Free $0 50 Discount codes, Instagram feed
Starter $11.99/mo 200 Google snippet, branded templates
Growth $29.99/mo 500 Checkout reviews, video reviews

👉 Trustoo is ideal for budget-conscious stores that want to reward social actions and user-generated content.

Final Verdict

Here’s a quick recap of the top Shopify loyalty program apps by popularity:

Rank App Best For
1 Smile.io All-in-one loyalty, referrals, VIP
2 Yotpo Loyalty Enterprise-grade campaigns and analytics
3 Loox Photo/video-driven trust and referrals
4 UpPromote Affiliate + customer referrals in one
5 Trustoo Affordable loyalty via reviews and social shares

✨ Pro Tip:

Choose your loyalty app not just based on popularity, but also based on how well it fits your audience behavior, marketing stack, and growth goals. For most stores, starting with Smile.io or Yotpo is a safe and scalable move. If your audience responds to visuals or content, Loox and Trustoo shine. If you're affiliate-focused, UpPromote is unmatched.
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The King Khan had denied any misconduct and said he reacted only after children, including his kids, were manhandled by the security staff at the stadium.

Shah Rukh Khan says he is happy watching matches at his home and staying away from the Wankhede Stadium in the wake of Mumbai Cricket Association’s (MCA) five-year ban on the Kolkata Knight Riders owner.

 Shah Rukh Khan is banned for five years from entering the MCA premises, including the Wankhede Stadium, by the association’s managing committee, after he was involved in fracas with the security staff and officials of the cricket body following KKR’s victory over Mumbai Indians in 2012.

 However, the King Khan had denied any misconduct and said he reacted only after children, including his kids, were manhandled by the security staff at the stadium.
An unedited version of documentary — ‘Living with KKR’ — showing the journey of this IPL team was unveiled on Thursday. The four-part series traces emotional journey of the team to its ultimate redemption as IPL champions.

 When asked if he would be ok if the Wankhede incident featured in the documentary, Shah Rukh Khan said, “I don’t make documentaries. It is up to those people who had made it. I am ok with it.”
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 Upon reaching the venue, Shah Rukh, usually accompanied by his entourage of security guards and other staff members, stayed back in his car while his staff was ready. 

 Reports claim that the reason only became apparent after Shah Rukh stay put in his car for almost half an hour, while Salman Khan was spotted hanging outside with his crew. Their game of Hide-and-Seek continued in to the better part of the day. 

 While Salman was outside his vanity van, Shah Rukh stayed inside, and vice versa. They apparently had their staff members keep an eye on the other's movements, so they could step out accordingly. It seems the two tried even harder not to be clicked together. 

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