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Best Loyalty Program Apps for Shopify in 2025
Building customer loyalty is no longer optional—it's a growth essential. Shopify store owners today rely on powerful apps to boost repeat purchases, reward engagement, and turn first-time visitors into lifelong fans. But with so many options in the app store, choosing the right loyalty program can be overwhelming.
To make your decision easier, we've reviewed the top Shopify loyalty and rewards apps, ranked in descending order of popularity. Whether you're launching your first store or scaling to enterprise levels, this list will help you pick the right app to build customer retention and revenue.
🥇 1. Smile: Loyalty & Rewards Program – The Gold Standard of Loyalty Tools
Best for: Brands seeking an easy-to-use, feature-rich loyalty and referral program
Smile.io is the most popular loyalty app on Shopify, and for good reason. With over 100,000 Shopify brands on board, Smile offers a seamless way to create points-based rewards, referrals, and VIP programs—all without any coding.
🔑 Key Features:
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Points for purchases, referrals, and social engagement
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VIP tiers and points expiration
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Powerful integrations with Klaviyo, Gorgias, Judge.me, and more
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Beautiful, branded reward pages
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Supports Shopify POS and the latest themes
💸 Pricing:
| Plan | Price | Monthly Orders | Key Features |
|---|---|---|---|
| Free | $0 | 200 | Basic loyalty & referrals, analytics |
| Starter | $49/mo | 500 | Branding, custom emails, 2 integrations |
| Growth | $199/mo | 2,500 | Free product rewards, SEO-friendly loyalty page |
| Plus | $999/mo | 7,500 | Dedicated launch plan, API access, priority support |
👉 Perfect for businesses of all sizes, Smile strikes a balance between simplicity and power. If you want to gamify the customer journey and maximize repeat sales, Smile is your best bet.
🥈 2. Yotpo: Loyalty & Rewards – Enterprise-Grade Loyalty with Deep Marketing Ties
Best for: Mid to large-scale stores looking to combine loyalty, reviews, SMS, and email in one ecosystem
Yotpo is known for its suite of customer engagement tools—from reviews to SMS. Its loyalty app is no exception. With advanced segmentation, analytics, and 20+ campaign types, Yotpo helps you build an advanced loyalty program that grows with your brand.
🔑 Key Features:
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Out-of-the-box campaigns (goal spend, birthdays, social actions)
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Robust segmentation and targeting
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Seamless referral rewards
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Deep integrations (Recharge, Klaviyo, etc.)
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Webhooks and advanced analytics
💸 Pricing:
| Plan | Price | Monthly Orders | Key Features |
|---|---|---|---|
| Free | $0 | <100 | Sticky bar, points, referrals |
| Pro | $199/mo | 500 | Redeem points at checkout, integrations |
| Premium | $799/mo | Unlimited | Custom rules, CSM access, analytics dashboards |
👉 Yotpo’s loyalty tool is ideal if you're already in their ecosystem or scaling fast and need advanced flexibility.
🥉 3. Loox: Visual Product Reviews + Referrals – Loyalty via Visual Proof
Best for: Brands that rely heavily on social proof and user-generated content (UGC)
While Loox is primarily a product review app, its built-in referral feature makes it a top pick for loyalty via advocacy. Customers are rewarded with discounts for sharing visual reviews or referring others, creating a viral loop of trust.
🔑 Key Features:
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Auto-email review collection
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Discounts for photo/video reviews
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Referrals with one-click sharing
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Integration with Google Shopping, Meta Shops
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Customizable widgets (carousels, pop-ups, badges)
💸 Pricing:
| Plan | Price | Orders | Notable Features |
|---|---|---|---|
| Beginner | $12.99/mo | 500 | Photo review discounts, SEO, import reviews |
| Scale | $39.99/mo | 300+ | Video reviews, referrals, no branding |
| Unlimited | $299.99/mo | Unlimited | Unlimited referrals & upsells |
👉 Loox is ideal if you're looking to combine loyalty with visual storytelling and review-driven conversions.
🏅 4. UpPromote Affiliate & Referral Program – Loyalty via Affiliate Loyalty
Best for: DTC brands wanting to grow via affiliate + customer referrals
UpPromote is a powerhouse for affiliate marketing, but it doubles as a robust loyalty and referral engine. You can reward customers for referring others with discounts, gifts, or even store credit—making every happy customer your brand advocate.
🔑 Key Features:
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Unlimited affiliates on free plan
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Custom portals and links
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MLM & tiered commission options
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Customer referral programs
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Analytics + fraud detection
💸 Pricing:
| Plan | Price | Referral Cap | Extras |
|---|---|---|---|
| Free | $0 | 200/mo | Affiliate links, coupons, live chat |
| Growth | $29.99/mo + 2% sales | 300/mo | Store credit, white-label |
| Pro | $89.99/mo + 1.5% | 600/mo | Auto-pay, bonuses, 1099 generation |
| Enterprise | $199.99/mo + 1% | Unlimited | Multi-store, staff accounts |
👉 UpPromote is perfect for brands blending loyalty and affiliate performance strategies.
🎖 5. Trustoo AI Product Reviews + Referrals – Social Proof + Rewards at Scale
Best for: Startups looking for free/affordable loyalty via reviews and social sharing
Trustoo offers a visually compelling way to build social proof through product reviews, with embedded loyalty actions like discounts for photo reviews and referrals.
🔑 Key Features:
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Auto-collect photo/video reviews
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Import from AliExpress
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Referrals via Facebook, Instagram, Twitter
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SEO-optimized review pages
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Auto-translate reviews into multiple languages
💸 Pricing:
| Plan | Price | Order Requests | Key Features |
|---|---|---|---|
| Free | $0 | 50 | Discount codes, Instagram feed |
| Starter | $11.99/mo | 200 | Google snippet, branded templates |
| Growth | $29.99/mo | 500 | Checkout reviews, video reviews |
👉 Trustoo is ideal for budget-conscious stores that want to reward social actions and user-generated content.
Final Verdict
Here’s a quick recap of the top Shopify loyalty program apps by popularity:
| Rank | App | Best For |
|---|---|---|
| 1 | Smile.io | All-in-one loyalty, referrals, VIP |
| 2 | Yotpo Loyalty | Enterprise-grade campaigns and analytics |
| 3 | Loox | Photo/video-driven trust and referrals |
| 4 | UpPromote | Affiliate + customer referrals in one |
| 5 | Trustoo | Affordable loyalty via reviews and social shares |
✨ Pro Tip:
Choose your loyalty app not just based on popularity, but also based on how well it fits your audience behavior, marketing stack, and growth goals. For most stores, starting with Smile.io or Yotpo is a safe and scalable move. If your audience responds to visuals or content, Loox and Trustoo shine. If you're affiliate-focused, UpPromote is unmatched.
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